* Advantage
* All-Bran - Kellogg's (1916-Present)
* Almond Delight
* Alpen - Weetabix Limited
* Alpha-Bits - Post Cereals
* Apple Cinnamon Cheerios - General Mills
* Apple Jacks - Kellogg's
* Apple Raisin Crisps - Post Cereals
* Apple Zings - Malt-O-Meal
* Alpha-Cheerios
* Apple Cinnamon Rice Krispies
* Balance - Malt-O-Meal
* Banana Nut Crunch
* Banana Nut Granola Cereal - Sunbelt
* Banania - Nutrial
* Baron Von RedBerry - General Mills (1972)
* Bart Simpson Cereal - Kellogg's (c.2001)
* Basic 4 - General Mills
* Batman Cereal - Ralston
* Bear Naked
* Berry Basic - Sunbelt
* Berry Berry Kix - General Mills
* Berry Berry Nice - Hubbards Foods
* Berry Bones Scooby-Doo
* Berry Lucky Charms (berry-flavored version of Lucky Charms) - General Mills
* Bigg Mixx (discontinued)
* Bill & Ted's Excellent Cereal
* Blueberry Morning
* Blueberry Muffin - General Mills (1980s)
* Blueberry Muffin Tops - Malt-O-Meal
* Body Buddies
* Sarah Berry
* Boo Berry - General Mills (1972-Present)
* Bran & Apricot - Hubbards Foods
* Bran Flakes - Kellogg's - (1915-Present) - (various generic versions under same name)
* Breakfast with Barbie - Ralston
* Buc-Wheats - General Mills (discontinued)
* Bugs'n'Mud - Hubbards Foods
* Buzz Blasts - Kellogg's/Disney (discontinued)
* C-3PO's - A cereal based on the Star Wars character, C-3PO (1980s)
* Cabbage Patch Kids Cereal
* California Raisins Cereal - Post Cereals
* Cap'n Crunch - Quaker Oats
* Cheerios - General Mills, Cereal Partners in Europe. (1941-1945 named Cherrioats, renamed Cherrios to this day)
* Chex
* Choco Crunch - Quaker Oats
* Chocolate Donutz - General Mills (1981)
* Chocolate Flakes - Kellogg's (not generally sold in U.S.A.)
* Chocolate Frosted Sugar Bombs - fictional, favorite of Calvin from Calvin and Hobbes.
* Chrebet Crunch
* Chocolate Lucky Charms (chocolate-flavored version of Lucky Charms) - General Mills
* Chocolatey Peanut Butter Crunch - Quaker Oats
* Chocos - Kellogg's
* Christmas Crunch - Quaker Oats
* Cinnamon Mini-Buns
* Cinnamon Marshmallow Scooby-Doo
* Cinnamon Grahams
* Cinnamon Toast Crunch - General Mills
* Cinnamon Toasters - Malt-O-Meal
* Circus Fun - General Mills (1986)
* Clackers - General Mills
* Clusters - General Mills
* Coco Roos - Malt-O-Meal
* CoCo Wheats - Little Crow Foods (1930-Present)
* Cocoa Krispies - Kellogg's (known as Coco Pops in some parts of the world. The generic equivalent sold under many different names)
* Cocoa Pebbles - Post Cereals (1970-Present)
* Cocoa Puffs
* Cocoa Hoots - Kellogg's
* Colossal Crunch - Malt-O-Meal
* Comet Balls - Spix/Sulava & Company (2006-Present)
* Complete
* Cookie Crisp
* Corn Bran
* Corn Bran Squares
* Corn Bursts - Malt-O-Meal
* Corn Chex
* Corn Pops - Kellogg's (1951-Present)
* Corn Flakes - Kellogg's (1907-Present)
* Corn Soya - Kellogg's
* Count Chocula - General Mills (1971-present)
* Cracklin' Oat Bran Kellogg's
* Cracker Jack Cereal - Ralston (1983)
* Cranberry Almond Crunch
* Cranberry Wheats - Tesco
* Crazy Cow - General Mills (1970s)
* Crazy Flakes - Tasty
* Cream of Wheat
* Crispix - Kellogg's - (1983-Present)
* Crispy Critters - Post Cereals
* Crispy Rice - Malt-O-Meal
* Crispy Wheats 'n' Raisins - (no longer in production)
* Cröonchy Stars - Post Cereals (1988-1989) featuring the Muppets Swedish Chef
* Crunch Berries - Quaker Oats
* Cruncheroos and Honey Nut Cruncheroos
* Crunchy Bran - Weetabix Limited
* Crunchy Nut Cornflakes
* Dee's Cereal – 2002
* Dinersaurs – Ralston (1988)
* Dinky Donuts
* Dino Pebbles - Post Cereals
* Donkey Kong Crunch
* Donkey Kong Jr. Cereal
* Double Dip Crunch - Kellogg's
* Dunkin Donuts (1980's)
* Dyno-Bites - Malt-O-Meal
* Eggo Cereal - Kellogg's (2006-Present)
* E.T. cereal
* Extreme Creme Oreo O's - Post Cereals
* Fiber One - General Mills
* Flatliner Crunch - BWF
* Flutie Flakes-General Mills
* Force - (1901-1983 in the U.S.; 1902-present in the UK)
* Franken Berry - General Mills (1971-Present)
* Freakies - Ralston (1972-1973)
* French Toast Crunch - General Mills
* Froot Loops - Kellogg's (1964-Present)
* Frosted Cheerios - General Mills
* Frosted Flakes - Kellogg's (known as Frosties in much of Europe.)
* Frosted Flakes - Malt-O-Meal
* Frosted Krispies - Kellogg's
* Frosted Mini-Chex
* Frosted Mini Spooners - Malt-O-Meal
* Frosted Mini-Wheats - Kellogg's
* Frosted Shredded Wheat - see Shredded Wheat
* Frosties - see Frosted Flakes
* Frosty O's - General Mills
* Fruit Brute - General Mills (1975-1983)
* Fruit & Bran - Post Cereals (discontinued)
* Fruit & Nut Granola Cereal - Sunbelt
* Fruit 'n Fibre (including spelling variants) -- Kellogg's, others
* Fruit Harvest
* Fruit Islands - Ralston (1987)
* Fruity Marshmallow Krispies - Kellogg's (1980s)
* Fruity Pebbles - Post Cereals (1970-Present)
* Fruity Yummy Mummy - General Mills (1985-1993)
* G.I. Joe Action Stars - Ralston (1985)
* Ghostbusters Cereal
* Golden Crisp (formerly known as Sugar Crisp)
* Golden Puffs - Malt-O-Meal
* Good Friends Cereal (fiber cereal)
* Granola
* Granula
* Grape-Nuts - Post Cereals
* Gremlins cereal - Ralston (1984)
* Grins & Smiles & Giggles & Laughs - Ralston (discontinued)
* Golden Grahams - General Mills
* Guitar Crunch - General Mills
* Halfsies - Quaker Oats (discontinued)
* Hidden Treasures - General Mills (discontinued)
* Homer's Cinnamon Donut Cereal - Kellogg's (c.2001)
* Honey Bunches of Oats
* Honey Bunches of Oats with Almonds
* Honey Bunches of Oats with Bananas
* Honey Bunches of Oats with Strawberries
* Honey Buzzers - Malt-O-Meal
* Honeycomb - Post Cereals
* Honey Graham Oh's - Quaker Oats
* Honey Graham Squares - Malt-O-Meal
* Honey Nut Cheerios - General Mills
* [[honey bunny
* Honey Nut Clusters - General Mills
* Honey Nut Corn Flakes - Kellogg's - (1981-Present)
* Honey & Oat Blenders - Malt-O-Meal
* Honey Rice Krispies - Kellogg's - (1996-Present)
* Hunny B's - Kellogg's/Disney (2002-Present)
* Ice Cream Cones - (1987)
* Jets - General Mills (c. late-1950s to early-1970s)
* Just Right - Kellogg's (1990-Present)
* Kaboom! - General Mills
* King Vitaman - Quaker Oats (1970-Present)
* Kix - General Mills (1937-Present)
* Krispy Kritters 1960s - General Foods
* Lean on Me Nutritious Living
* Life
* Little Man - LIDL supermarket chain
* Low Fat Granola Cereal - Sunbelt
* Lucky Charms - General Mills
* Maple & Brown Sugar Mini Spooners - Malt-O-Meal
* Marshmallow Alpha-Bits - Post Cereals
* Marshmallow Mateys - Malt-O-Meal
* Marshmallow Rice Krispies - Kellogg's
* Magic Stars - Food Lion
* Maximize - Bokomo
* Mickey's Magix - Kellogg's/Disney (2002-Present)
* Maypo
* Mini Swirlz - Kellogg's - (2005-Present)
* Mini-Wheats - Kellogg's - (1978-Present)
* Monopoly (cereal) (2003 only)
* Moonstones - Ralston (discontinued)
* Morning Funnies - Ralston (1988-1989)
* Most
* Mr. T Cereal - Quaker Oats
* Mr. Wonderfull's Suprize - General Mills
* Mud & Bugs - Kellogg's/Disney (2002-Present)
* Mueslix
* Muffets
* Multi-Bran Chex
* Multi-Grain Cheerios - General Mills
* Nerds cereal - Ralston (1985)
* Nestlé NesQuik - General Mills/Nestlé (1999 - Present)
* Nintendo Cereal System - Ralston/Nintendo - (1988)
* Nut 'n Honey - Kellogg's
* Oatbake - Kellogg's(early 1990s)
* Oatmeal Crisp - General Mills
* Oat Bran Squares
* Oatibix
* Oaties
* Ohs
* O.J.s - Kellogg's (1980s)
* Optima Fruit & Fibre - see Fruit 'n Fibre
* Optivita
* Orange Blossom - General Mills (1980s)
* Oreo O's - Post Cereals
* Pac-Man - General Mills (1980s)
* Peanut Butter Cookie Crisp - General Mills
* Peanut Butter Crunch - Quaker Oats
* Peanut Butter Toast Crunch - General Mills
* Pep - Kellogg's
* Pink Panther Flakes- (1970s)
* Pokémon (featuring Pokémon shaped marshmallow bits)
* Pop-Tarts Crunch - (Discontinued)
* Powdered Donutz - General Mills (1980)
* Product 19
* Pro Starz (feat. Wayne Gretzky on the covers).
* Pronutro, Bokomo, South Africa
* Puffed Kashi
* Puffed Rice - Malt-O-Meal
* Puffed Wheat - Malt-O-Meal
* Puffins
* Quake - Quaker Oats (1965-1970)
* Quake Quangaroos - Quaker Oats (1971-1974)
* Quaker 100% Natural Granola
* Quaker Oatmeal Squares - Quaker Oats
* Quaker Oh's - Quaker Oats
* Quisp - Quaker Oats (limited distribution)
* Rainbow Brite Cereal - Ralston (1985)
* Raisin Bran - Kellogg's - (1950-Present)
* Raisin Bran Crunch
* Raisin Nut Bran - General Mills
* Raisin Squares - Kellogg's 1986
* Raisin Wheats - Kellogg's - (?-Present)
* Ready Brek - Weetabix Limited
* Reese's Puffs - General Mills
* Rice Chex
* Rice Honeys Nabisco
* Ricicles
* Rice Krispies - Kellogg's - (1929-Present)
* Rice Krispies treats cereal
* Rocky Road - General Mills (mid 1980s)
* Schenectady Crispies
* Shredded Wheat - Post Cereals (US), Cereal Partners (UK) - (variants and generic versions sold under various names)
* Shreddies - General Mills/Cereal Partners (generic equivalent sold under many different names)
* Shrek's (NOT Donkey's) - Shrek-themed cereal made by General Mills
* Sir Grapefellow - General Mills (1970s)
* Smacks - Kellogg's
* Smart Bran
* Smart Start
* S'mores Crunch - General Mills
* S'mores Grahams - General Mills (discontinued)
* Smorz - Kellogg's
* Smurf Berry Crunch - Post Cereals (1983)
* Smurf Magic Berries - Post Cereals (1988)
* Special K - Kellogg's (1955-Present)
* SpongeBob SquarePants
* Sprinkle Spangles - General Mills (discontinued)
* Star Wars cereal - Kellogg's (c.2005)
* Start - Kellogg's
* Strawberry Blasted Honeycomb
* Strawberry Shortcake - General Mills (1980s)
* Sugar Crisp
* Sugar Jets - General Mills (1950s)
* Sugar Lumps - fictional, featured on The Ripping Friends
* Sugar Puffs
* Sugar Sprinkled Twinkles - General Mills (1960s)
* Sultana Bran - Kellogg's (Australia and New Zealand)
* Sun Flakes - Ralston (discontinued)
* Superman Stars - Post Cereals
* S.W. Graham - (discontinued)
* Team Cheerios - General Mills
* Teenage Mutant Ninja Turtles - Ralston (1989)
* Toasties - Post Cereals
* Tony's Cinnamon Krunchers - Kellogg's
* Tony's Turboz - Kellogg's
* Top 3
* Total - General Mills
* Total Raisin Bran
* Trix - General Mills
* Twinkles - General Mills (1960s)
* Uncle Sam Cereal - U.S. Mills (1908 - Present)
* Urkel-Os - Ralston (1991)
* Vector - Kellogg's (Only sold in Canada)
* Vive - Kellogg's - (2001-Present)
* Wackies - General Mills (1960s)
* Waffelos
* Waffle Crisp - Post Cereals
* Weet-Bix
* Weetabix - Weetabix Limited
* Weetabix Minis - Weetabix Limited
* Weetos - Weetabix Limited
* Wheat Chex
* Wheat Honeys Nabisco
* Wheatena